lead-generation

B2B lead generation involves identifying and attracting new customers for your business. It includes strategies uniquely designed to pull B2B leads into your sales process and hopefully make loyal clients out of them.

B2B leads may be qualified or unqualified. Qualified leads are those who fit your expectations of an ideal customer. For example, they are customers who are likely to purchase your products or have expressed a strong interest in your company. On the other hand, unqualified or “cold” leads may not fit your ideal customer profile. As a result, lead gen efforts focus more on qualified prospects.

Lead generation involves various inbound marketing tactics to build visibility, awareness, and interest in your products or services from qualified leads. These tactics include content marketing, social media posts, and email marketing.